Is “Infused with Charcoal” a Marketing Gimmick?
The short answer is ‘Yes, it is’ and a really effective one. The most obvious example of marketing gone awry are the so called “charcoal infused bristles.” According to activated charcoal proponents, the ingredients should sit on the teeth’s surface for a while to be able to properly bind onto the toxins in your mouth. Bristles enriched with charcoal are just marketing fluff because there is very little charcoal used in such a product and the ingredient is usually infused in the bristles’ body, which renders is ineffective one you put it on your teeth.